McDonald’s Best Burger Launch

A launch campaign introducing McDonald’s Best Burger technology to the Bulgarian market. The goal was to highlight the new enhancements made to elevate the taste and quality of McDonald’s beef burgers. Spanning across OOH, digital, and print, the campaign focused on bold strategy and impactful art direction—featuring up-close, detailed imagery of McDonald’s most iconic burgers, paired with strong, memorable messaging. The intention was not only to celebrate the unmistakable McDonald’s taste but to spark cultural relevance and leave a lasting impression.

Type of work: Design for Advertising, Campaign Creation