The main launch campaign for Birell’s newest product - Birell Extra Juicy. Coming as a hot new product in time for the summer I was tasked with the design and visual expression of communicating the new product, accentuating on its unique new feature - the rich and increased consistency of juice, making it extra juicy.

The campaign spanned across in-store, digital and out-of-home, creating a full circle of sweet and flavourful juiciness, enhancing on the classic Birell taste with a new juicy twist to it.