In collaboration with McDonald’s and as one of their key ATL campaigns for 2024, Coca-Cola’s iconic, specially designed glasses made a highly anticipated return - this time with a brand-new, cutting-edge design featuring innovative shapes, textures, and colours.

Inspired by a vibrant neon palette, I developed the concept to emphasise the interplay of colour, form and texture, ensuring a cohesive visual language across all mediums. The key visual was designed to be both versatile and distinctive, effectively capturing the campaign's essence while seamlessly adapting to various channels and formats.